17 May 2013

The Tooth Faerie :: marketing and magic

Shiny bright big girl #firsttooth #littleowlet #wheredidmybabygo #superexcited

There's been a bit of excitement in our house... Wobbly teeth all over and Little Owlet has finally been visited for the first time. The owlets have decided that instead of just one universal tooth faerie, each of them has their own dedicated personal tooth faerie, who happens to be a millionaire (or at least have enough money for a gold coin for each tooth - gosh!). You'll be pleased to know that Little Owlet's tooth faerie is named Marigold and she wears a dress spun from spider's silk. There's much talk of silvery moons, dew drops and faerie magic!

Just as we're watching Little Owlet's teeth with anticipation, we're watching Tiny's with a degree of trepidation and making sure the products we use for her and for her teeth are of the purest and gentlest, most nurturing form. Regular fluoride toothpaste bit the dust long ago. We look for products that support and truly clean her teeth with their antibacterial qualities, and we don't mind that we are ingesting them because they are so pure.

With little changes have come some occasional resistance from the owlets. Switching to homemade toothpaste brought doubts from all of us, but I decided it was all in the magic and the marketing...


Trialling a new home made toothpaste... It's all in the marketing #homemade #toothpaste #specialfairyrecipe #theycantwaittouseit


So I whipped this up:

2 x heaped tablespoons organic coconut oil
1 teaspoon bi-carb soda
10 drops peppermint oil

Mix it around in a small bowl, then pop in a jar and label appropriately. Use as you would regular toothpaste...

They loved it. At first the saltiness of the bi-carb shone through. You could tweak that if you fancied, adding as much coconut oil and peppermint as suits, and I believe you could add a natural sweetener like stevia, if sweetness was your thing. It doesn't bother us now.

Our teeth are cleaner than they've ever been before. And we're quietly surprised and pleased that we're saving money on expensive fluoride-free toothpastes that owlets eat like lollies.

There's also a buzz about having super shiny teeth ready for the tooth faerie's next visit. Yep. It's all in the marketing and in the magic. xx



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